B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
80%
80% -- video ad recall rate for video ad viewers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
anthemcontent.com
Primary
Tier C
https://www.anthemcontent.com/blog/4-reasons-videos-are-taking-over-manufacturing-marketing ↗
Source Article
4 Reasons Videos Are Taking Over Manufacturing Marketing
4 Reasons Videos Are Taking Over Manufacturing Marketing
Let’s be honest, out of other types of B2B businesses to create engaging marketing content for, manufacturing is pretty up there when it comes to difficulty. Content for manufacturing can simply be a little too technical, convoluted, or highly…
Original Research
anthemcontent.com
· Original study ↗
Methodology
Cited as 'various studies' without named source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | 80% | |
| 2018 | 80% | 0% |
| 2024 (current) | 80% | 0% |
| 2025 | 80% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
video ad viewers: 80% video ad recall rate. Source: anthemcontent.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ad-recall-80-percent
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<blockquote cite="https://lighthousedata.io/data/video-ad-recall-80-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- video ad recall rate for video ad viewers<br><small>Source: anthemcontent.com (2024) · <a href="https://lighthousedata.io/data/video-ad-recall-80-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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