B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- purchase likelihood rate for Twitter users who follow a brand (2015)
67 percent of Twitter users who become followers of a brand are more likely to buy its products and services.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tom Funk
Primary
Tier C
https://frozenfire.com/tweet-it-post-it-share-it/ ↗
Source Article
Tweet It, Post It, Share It | Dallas Digital Marketing
Is your company sitting on the sidelines when it comes to social media? If so, you’re missing valuable opportunities to connect with customers, expand your marketing reach and boost revenue. Tweet it, post it, and they will come. Engaging with social media is now the number one daily activity for Am…
Original Research
Tom Funk
· Original study ↗
Methodology
Cited from Tom Funk, Social Media Playbook for Business
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter users who follow a brand: 67% purchase likelihood rate. Source: Tom Funk (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-followers-buy-likelihood
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-followers-buy-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- purchase likelihood rate for Twitter users who follow a brand<br><small>Source: Tom Funk (2015) · <a href="https://lighthousedata.io/data/twitter-followers-buy-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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