B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- purchase likelihood rate for Facebook fans (2013)
51% of people are more likely to buy from a business after becoming a Facebook fan.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
smashingpixels.ca
Primary
Tier C
http://www.smashingpixels.ca/ ↗
Source Article
Smashing Pixels
Original Research
smashingpixels.ca
· Original study ↗
Methodology
Cited from Kevin Casey, Facebook facts for SMBs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook fans: 51% purchase likelihood rate. Source: smashingpixels.ca (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-fan-purchase-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-fan-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- purchase likelihood rate for Facebook fans<br><small>Source: smashingpixels.ca (2013) · <a href="https://lighthousedata.io/data/facebook-fan-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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