B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- purchase likelihood rate for US consumers (brands standing with BLM) (2020-08)
Less than a month after early July 2020, 28% of consumers reported being more likely to purchase from a brand that stands with or shows support for Black Lives Matter.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2020-08
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
advertisingweek360.com
Primary
Tier A
https://www.advertisingweek360.com/boycotts-and-buy-cotts-what-consumer-intelligence-reveals-about-t… ↗
Source Article
Boycotts and Buy-cotts: What Consumer Intelligence Reveals About Their Effectiveness
Original Research
advertisingweek360.com
· Original study ↗
Methodology
Resonate Ignite platform consumer insights
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020-08 (current) | 30.4% | |
| 2020-08 (current) | 28% | -7.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers (brands standing with BLM): 28% purchase likelihood rate. Source: advertisingweek360.com (2020-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blm-support-purchase-flip-august-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/blm-support-purchase-flip-august-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- purchase likelihood rate for US consumers (brands standing with BLM)<br><small>Source: advertisingweek360.com (2020-08) · <a href="https://lighthousedata.io/data/blm-support-purchase-flip-august-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.