B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- purchase likelihood rate for US women's sports fans (2025)
38% of US women's sports fans report being more likely to purchase from brands that support women's sports or partner with female athletes.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parity
Primary
Tier A
https://www.paritynow.com/resources/articles/the-hidden-roi-of-womens-sports-sponsorships-5-data-dri… ↗
Source Article
The Hidden ROI of Women's Sports Sponsorships: 5 Data-Driven Insights Brands Need to Know | Parity
The Hidden ROI of Women's Sports Sponsorships: 5 Data-Driven Insights Brands Need to Know
In an era where marketers are constantly seeking authentic ways to connect with consumers, women's sports sponsorships offer a uniquely powerful opportunity that many brands have yet to fully recognize. Our rec…
Original Research
Parity
· Original study ↗
Methodology
US market figures for all fans (38%) and female fans (44%); Parity/SurveyMonkey research
Methodology documented
Segmentation
Industrysports_fitness
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US women's sports fans: 38% purchase likelihood rate. Source: Parity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-fans-brand-purchase-38pct
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<blockquote cite="https://lighthousedata.io/data/us-fans-brand-purchase-38pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- purchase likelihood rate for US women's sports fans<br><small>Source: Parity (2025) · <a href="https://lighthousedata.io/data/us-fans-brand-purchase-38pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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