B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- purchase likelihood rate for customers reading customer reviews and testimonials on websites (2021)
63% of customers are likely to make a purchase if they read customer reviews and testimonials on a website.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nextwaveservices.com
Primary
Tier C
https://www.nextwaveservices.com/post/a-guide-to-highly-converting-homepages-and-landing-pages ↗
Source Article
A Guide to Highly Converting Homepages and Landing Pages
A Guide to Highly Converting Homepages and Landing Pages
Updated: Oct 19, 2021
Landing pages and homepages are essential to conversion on your website. Next Wave Services is a Charlotte web design agency that can help you design a beautiful website with beautiful landing pages and a homepage that wi…
Original Research
nextwaveservices.com
· Original study ↗
Methodology
Cited study, methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers reading customer reviews and testimonials on websites: 63% purchase likelihood rate. Source: nextwaveservices.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reviews-purchase-likelihood-63
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<blockquote cite="https://lighthousedata.io/data/reviews-purchase-likelihood-63" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- purchase likelihood rate for customers reading customer reviews and testimonials on websites<br><small>Source: nextwaveservices.com (2021) · <a href="https://lighthousedata.io/data/reviews-purchase-likelihood-63" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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