B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- purchase likelihood rate for Canadian 2SLGBTQIA+ shoppers (2025)
55% of Canadian 2SLGBTQIA+ shoppers are more likely to purchase from brands that show support for 2SLGBTQIA+ inclusion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Numerator
Primary
Tier B
https://andhumanity.co/insights/pride-marketing-in-2026-the-brands-showing-up-are-already-winning/ ↗
Source Article
Pride Marketing in 2026: The Brands Showing Up Are Already Winning
Original Research
Numerator
· Original study ↗
Methodology
Numerator data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canadian 2SLGBTQIA+ shoppers: 55% purchase likelihood rate. Source: Numerator (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lgbtq-shoppers-purchase-brands-support
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lgbtq-shoppers-purchase-brands-support" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- purchase likelihood rate for Canadian 2SLGBTQIA+ shoppers<br><small>Source: Numerator (2025) · <a href="https://lighthousedata.io/data/lgbtq-shoppers-purchase-brands-support" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.