B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72.3%
72.3% -- purchase likelihood rate for CPG fruit snack brand samplers (2025)
72.3% of all samplers stated they would be likely or extremely likely to purchase within 90 days of the sampling event.
- Case study results from a single brand campaign
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recess
Primary
Tier B
https://www.recess.is/customer/fruit-snacks ↗
Source Article
Omnichannel sampling strategy shines the light on consumer insights for family-friendly snacks | Recess
Big flavors mean big savors that make an impression. Pair that with the perk of free samples and visible brand placements in physical and digital spaces and your customers have a bunch of reasons to smile.
Imagine the market research you could get from such delight, especially if, like the CPG brand…
Original Research
Recess
· Original study ↗
Methodology
Post-sampling survey from a single brand campaign case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CPG fruit snack brand samplers: 72.3% purchase likelihood rate. Source: Recess (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/samplers-likely-purchase-90-days
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<blockquote cite="https://lighthousedata.io/data/samplers-likely-purchase-90-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.3%</strong> -- purchase likelihood rate for CPG fruit snack brand samplers<br><small>Source: Recess (2025) · <a href="https://lighthousedata.io/data/samplers-likely-purchase-90-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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