B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
100%
100% -- viewability rate for Teads VCPM and CPCV buys (2020)
Teads offers 100% viewability for all VCPM and CPCV ad buys in collaboration with Oracle Moat.
- This represents a product offering/guarantee rather than an empirical industry benchmark measurement.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
100%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Teads
Primary
Tier A
https://www.teads.com/teads-offers-100-viewability-on-vcpm-and-cpcv-buys-in-collaboration-with-oracl… ↗
Source Article
Teads offers 100% viewability on VCPM and CPCV buys in collaboration with Oracle Moat | Teads
We are excited to share that, in collaboration with Oracle Data Cloud’s Moat services, we are now offering the ability for advertisers to measure the total viewable exposure time of each ad impression, and offer 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys. Th…
Original Research
Teads
· Original study ↗
Methodology
Verified by Oracle Moat services
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelpaid_ads
Cite this stat
Plain Text
Teads VCPM and CPCV buys: 100% viewability rate. Source: Teads (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/teads-oracle-moat-viewability
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<blockquote cite="https://lighthousedata.io/data/teads-oracle-moat-viewability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100%</strong> -- viewability rate for Teads VCPM and CPCV buys<br><small>Source: Teads (2020) · <a href="https://lighthousedata.io/data/teads-oracle-moat-viewability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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