B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75%
75% -- cost per acquisition decrease for Sweaty Betty (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
94
Sources (3)
Optimove
Primary
Tier B
https://www.optimove.com/blog/how-sweaty-betty-grew-significantly-through-its-existing-customers ↗
Source Article
Sweaty Betty’s Dive Into Their Data Results In Major Uplift
Unified Growth Solution
World-class tech needs world-class drivers. AI platform and expert services, unified
Order a free copy of the Positionless Marketing book
Claim your copyRetail & eCommerce
Customer Segmentation
Digital Personalization
After using Optimove’s relationship marketing hub, the Bri…
Also cited by
retaildive.com
https://www.retaildive.com/
2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
Original Research
Optimove
· Original study ↗
Segmentation
IndustryRetail
Channelemail
Cite this stat
Plain Text
Sweaty Betty: 75% cost per acquisition decrease. Source: Optimove (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sweaty_betty_cpa_decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sweaty_betty_cpa_decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- cost per acquisition decrease for Sweaty Betty<br><small>Source: Optimove (2026) · <a href="https://lighthousedata.io/data/sweaty_betty_cpa_decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.