B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- cost per acquisition decrease for Integrated Facebook Google Ads Retargeting Campaign (2026)
A mid-sized eCommerce client saw a 38% decrease in cost per acquisition after 3 months of integrating Facebook and Google Ads campaigns with AriHub.
- Single client case study (mid-sized eCommerce brand)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
AriHub
Primary
Tier A
https://www.arihub.com/marketing/facebook-google-ads ↗
Source Article
Facebook & Google Ads: Mastering the Digital Advertising Duo - AriHub
Facebook & Google Ads: In today’s competitive digital marketplace, businesses can’t rely on organic reach alone. To truly scale visibility, engagement, and revenue, brands must harness the power of paid advertising. And when it comes to digital ads, two platforms dominate the space: Facebook Ads and…
Also cited by
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
AriHub
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Integrated Facebook Google Ads Retargeting Campaign: 38% cost per acquisition decrease. Source: AriHub (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-google-ads-retargeting-cpa-decrease
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<blockquote cite="https://lighthousedata.io/data/facebook-google-ads-retargeting-cpa-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- cost per acquisition decrease for Integrated Facebook Google Ads Retargeting Campaign<br><small>Source: AriHub (2026) · <a href="https://lighthousedata.io/data/facebook-google-ads-retargeting-cpa-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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