B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44.44%
44.44% -- cost per acquisition decrease for Continu's recruitment campaign (2023)
Continu's targeted dynamic ad approach via DV360 resulted in a 44.44% decrease in CPA.
- Resulted from targeting specific segments via DV360 dynamic ads when professionals visited landing pages after seeing the ad.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44.44%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
94
Sources (3)
BlueConic
Primary
Tier B
https://www.blueconic.com/customers/how-continu-is-revolutionizing-recruitment-through-personalizati… ↗
Source Article
How Continu is Revolutionizing Recruitment Through Personalization
Challenge
Continu, a Dutch recruitment agency that specializes in placing engineering professionals, was facing challenges attracting qualified candidates and improving their placement rate. To reach their aggressive goals – a 20% increase in applications and a 20% increase in successful placements …
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Original Research
BlueConic
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Continu's recruitment campaign: 44.44% cost per acquisition decrease. Source: BlueConic (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/continu_cpa_decrease
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<blockquote cite="https://lighthousedata.io/data/continu_cpa_decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44.44%</strong> -- cost per acquisition decrease for Continu's recruitment campaign<br><small>Source: BlueConic (2023) · <a href="https://lighthousedata.io/data/continu_cpa_decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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