B
Evidence Grade B
Graded
under review
Safe to Cite
Current
14%
14% -- cost per acquisition decrease for ASUS Transformer Book Chi launch campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
93
Sources (7)
AUDIENCEX
Primary
Tier C
http://audiencex.com/portfolio/asus/ ↗
Source Article
ASUS Campaign: Data-Driven Marketing by AUDIENCEX. AUDIENCEX
CASE STUDY
Asus
Launching the Transformer Book Chi with a Full-Funnel Omnichannel Campaign
81%
Decrease in Cost-Per-Click (CPC)
31%
Increase in Site Traffic
14%
Decrease in CPA
Objective
ASUS partnered with AUDIENCEX to develop and execute a full-funnel omnichannel campaign promoting the exclusive U…
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Original Research
AUDIENCEX
· Original study ↗
Segmentation
IndustryRetail
RegionGlobal
Channelevents
Cite this stat
Plain Text
ASUS Transformer Book Chi launch campaign: 14% cost per acquisition decrease. Source: AUDIENCEX (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/asus_campaign_cpa_decrease
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<blockquote cite="https://lighthousedata.io/data/asus_campaign_cpa_decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- cost per acquisition decrease for ASUS Transformer Book Chi launch campaign<br><small>Source: AUDIENCEX (2026) · <a href="https://lighthousedata.io/data/asus_campaign_cpa_decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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