B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- cost per acquisition decrease for Aon Corporation social media campaign (2025)
Aon Corporation's targeted paid social media campaign resulted in a 10% decrease in cost per acquisition.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Sources (4)
beebyclarkmeyler.com
Primary
Tier C
https://www.beebyclarkmeyler.com/what-we-think/aon-case-study?recaptcha-opt-in=true ↗
Source Article
Aon Case Study: Targeted Social Campaign Success
Yes, You Can Measure the ROI of Social Media Influencers
From the apple-pushing snake of Adam & Eve to Leave it to Beaver’s Eddie Haskell, the world has been blessed with a rich lineage of influencers who...
Ken Schaefer : Updated on March 20, 2025
Healthcare professionals were turning to social med…
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-16
aon.com
https://www.aon.com/
2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
Original Research
beebyclarkmeyler.com
· Original study ↗
Segmentation
Industrysocial_media_marketing,media_entertainment
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Aon Corporation social media campaign: 10% cost per acquisition decrease. Source: beebyclarkmeyler.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aon-case-study-cost-per-acquisition-decrease
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<blockquote cite="https://lighthousedata.io/data/aon-case-study-cost-per-acquisition-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- cost per acquisition decrease for Aon Corporation social media campaign<br><small>Source: beebyclarkmeyler.com (2025) · <a href="https://lighthousedata.io/data/aon-case-study-cost-per-acquisition-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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