B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- cost per acquisition decrease for Liftoff customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (6)
Liftoff
Primary
Tier A
https://www.liftoff.ai/blog/why-android-re-engagement-matters-now-more-than-ever/ ↗
Source Article
Why Android Re-Engagement Matters, Now More Than Ever
Why Android Re-Engagement Matters, Now More Than Ever
As both iOS and Android show signs of eliminating device ID data collection, the future of data reliability has become significantly more uncertain. Without the ability to gather accurate user-level data, increasing privacy regulations across bot…
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Original Research
Liftoff
· Original study ↗
Methodology
Customers who ran UA and re-engagement campaigns together.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Liftoff customers: 50% cost per acquisition decrease. Source: Liftoff (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/decrease-in-cpa-when-running-ua-and-re-engagement
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<blockquote cite="https://lighthousedata.io/data/decrease-in-cpa-when-running-ua-and-re-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- cost per acquisition decrease for Liftoff customers<br><small>Source: Liftoff (2026) · <a href="https://lighthousedata.io/data/decrease-in-cpa-when-running-ua-and-re-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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