B
Evidence Grade B
Trusted with Context
Recent
98%
98% — open rate for SMS (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
20
Independence
1
Methodology
50
Freshness
80
Sources (6)
Help
Primary
Tier B
https://help.brevo.com/hc/en-us/articles/213406845-Running-a-successful-marketing-campaign-Benchmark… ↗
Also cited by
2026-02-16
2026-02-16
2026-02-16
Bloggingwizard
https://bloggingwizard.com/sms-marketing-statistics/
2026-02-16
Smscomparison
https://www.smscomparison.com/sms-statistics/
2026-02-16
Original Research
Forbes
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 98% | |
| 2026 | 90% | -8.2% |
Segmentation
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
SMS: 98% open rate. Source: Help (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/sms-open-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-open-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> — open rate for SMS<br><small>Source: Help (2025) · <a href="https://lighthousedata.io/data/sms-open-rate-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics — all free.