B
Evidence Grade B
Use with Hedging
Recent
42%
42% — open rate for small email lists (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
60
Independence
1
Methodology
50
Freshness
80
Sources (5)
Inbeat
Primary
Tier B
https://inbeat.agency/blog/marketing-automation-statistics ↗
Also cited by
2026-02-16
Entrepreneurshq
https://entrepreneurshq.com/email-marketing-statistics/
2026-02-16
2026-02-16
2026-02-16
Original Research
Nutshell
· Original study ↗
Segmentation
Company SizeSMB
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
small email lists: 42% open rate. Source: Inbeat (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/small-list-open-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/small-list-open-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> — open rate for small email lists<br><small>Source: Inbeat (2025) · <a href="https://lighthousedata.io/data/small-list-open-rate-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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