C
Evidence Grade C
Use with Hedging
Current
90%
90% — open rate for SMS marketing (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
34
Citation Chain
90
Independence
70
Methodology
50
Freshness
95
Sources (3)
Mailjet
Primary
Tier A
https://www.mailjet.com/de/blog/marketing/sms-und-e-mail/ ↗
Also cited by
omnisend.com
https://www.omnisend.com/blog/sms-marketing/
2026-03-25
Acumbamail Blog
https://acumbamail.com/blog/alternativas-essendex/
2026-03-28
Original Research
Omnisend
· Original study ↗
Methodology
Omnisend's data
Study: Unknown
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 98% | |
| 2023 | 98% | 0% |
| 2023 | 80% | -18.4% |
| 2026 (current) | 98% | +22.5% |
| 2026 (current) | 90% | -8.2% |
| January 12, 2026 | 98% | +8.9% |
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
SMS marketing: 90% open rate. Source: Mailjet (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/sms-marketing-first-three-minutes-open-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-marketing-first-three-minutes-open-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> — open rate for SMS marketing<br><small>Source: Mailjet (2026) · <a href="https://lighthousedata.io/data/sms-marketing-first-three-minutes-open-rate-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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