B
Evidence Grade B
Trusted with Context
Dated
20.5%
20.5% — open rate for Advertising & Marketing (2022)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
20.5%
Unit
Percentage
Data Vintage
2022
Entity
Study Type
Platform_data
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
100
Methodology
50
Freshness
20
Sources (4)
campaignmonitor.com
Primary
Tier A
https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/ ↗
Also cited by
2026-05-01
2026-05-01
researchandmarkets.com
https://www.researchandmarkets.com/reports/6090055/building-automation-control-s…
2026-05-25
Original Research
Campaign Monitor
· Original study ↗
Methodology
Analyzed over 100 billion emails sent across our platforms in 2021.
Study: Platform_data
n=1,000,000
Methodology documented
Segmentation
IndustryAdvertising & Marketing
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Advertising & Marketing: 20.5% open rate. Source: campaignmonitor.com (2022). Via Lighthouse Research Data — https://lighthousedata.io/data/email-open-rate-advertising-marketing-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-open-rate-advertising-marketing-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.5%</strong> — open rate for Advertising & Marketing<br><small>Source: campaignmonitor.com (2022) · <a href="https://lighthousedata.io/data/email-open-rate-advertising-marketing-2022" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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