B
Evidence Grade B
Trusted with Context
Aging
21.33%
21.33% — open rate for average email across all industries (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
21.33%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
60
Independence
1
Methodology
50
Freshness
60
Sources (2)
demandsage.com
Primary
Tier B
https://www.demandsage.com/email-marketing-statistics/ ↗
Also cited by
Blogging Wizard
https://bloggingwizard.com/email-marketing-statistics/
2026-02-15
Original Research
DemandSage
· Original study ↗
Segmentation
RoleAll marketers
Channelemail
Cite this stat
Plain Text
average email across all industries: 21.33% open rate. Source: demandsage.com (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/email-open-rate-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-open-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.33%</strong> — open rate for average email across all industries<br><small>Source: demandsage.com (2024) · <a href="https://lighthousedata.io/data/email-open-rate-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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