B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- sms click through rate for SMS marketing messages (ecommerce) (2022)
SMS marketing messages achieve a 30% click rate.
- Marketing claim by vendor on pricing page
- Original research/benchmark source is not named
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recart (citing unnamed research)
Primary
Tier C
https://recart.com/pricing ↗
Source Article
SMS Marketing Pricing - Try Text Marketing for Free
Pricing
8X ROI guarantee & unlimited subscribers included in all plans.
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SMS Included
Price/message
+carrier fee: $0.003
+carrier fee: $0.003
23,000
$0.01/SMS
41,583
$0.009/SMS
100,000
$0.007/SMS
Starting at
$0.0045/SMS
MMS Included
Price/message
+carrier…
Original Research
Recart (citing unnamed research)
· Original study ↗
Methodology
Vendor-cited benchmark on pricing page; original research source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing messages (ecommerce): 30% sms click through rate. Source: Recart (citing unnamed research) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-click-rate-benchmark-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-click-rate-benchmark-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- sms click through rate for SMS marketing messages (ecommerce)<br><small>Source: Recart (citing unnamed research) (2022) · <a href="https://lighthousedata.io/data/sms-click-rate-benchmark-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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