B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
96%
96% -- social media marketing adoption rate for small businesses (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
96%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NerdWallet
Primary
Tier C
https://mmdept.com/small-business-marketing-statistics/ ↗
Source Article
Small-Business Marketing Statistics - My Marketing Department Inc
Small-Business Marketing Statistics
I was recently reading an article on nerdwallet.com about how social media, online reviews, and email are some of the major players in the small-business marketing space. So, here are some of the highlights to give you some insight into what small businesses and c…
Original Research
NerdWallet
· Original study ↗
Methodology
Cited via NerdWallet; original research source not identified in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses: 96% social media marketing adoption rate. Source: NerdWallet (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-businesses-social-media-marketing-use
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<blockquote cite="https://lighthousedata.io/data/small-businesses-social-media-marketing-use" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> -- social media marketing adoption rate for small businesses<br><small>Source: NerdWallet (2025) · <a href="https://lighthousedata.io/data/small-businesses-social-media-marketing-use" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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