B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- social media marketing adoption rate for brands (2021)
Over 90% of brands use social media in their marketing.
- Unattributed claim cited without source methodology or date
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
socialbee.io
Primary
Tier C
https://socialbee.io/increase-social-media-engagement/ ↗
Source Article
6 Ways To Improve Your Social Media Engagement | SocialBee
6 Ways To Increase Social Media Engagement Immediately
Homepage » Blog | Social Media Marketing Articles » 6 Ways To Improve Your Social Media Engagement
- April 13, 2021
- 14:56
While every marketer strives to increase visitors and audience, many fail to understand that they need to simultaneously …
Original Research
socialbee.io
· Original study ↗
Methodology
Statistic cited without attribution in a SocialBee blog post (guest-authored by a Social Animal content marketer); original study, sample size, and data period not identified. Stated as a lower bound ('Over 90%'). Related claim that 'nearly half of those brands are unable to show results' carries no specific figure and was not extracted.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 90% social media marketing adoption rate. Source: socialbee.io (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-using-social-media-marketing-2021
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<blockquote cite="https://lighthousedata.io/data/brands-using-social-media-marketing-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- social media marketing adoption rate for brands<br><small>Source: socialbee.io (2021) · <a href="https://lighthousedata.io/data/brands-using-social-media-marketing-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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