B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- social media marketing adoption rate for Brazilian women entrepreneurs (Mercado Pago survey respondents) (2023-02)
54% of surveyed Brazilian women entrepreneurs are focusing on the potential of social media to leverage their businesses.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2023-02
Entity
Sample Size
4,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mercado Pago
Primary
Tier C
https://blog.devrocket.com.br/em-2023-as-empreendedoras-brasileiras-esperam-um-aumento-de-mais-de-30… ↗
Source Article
Em 2023, as empreendedoras brasileiras esperam um aumento de mais de 30% em seus negócios - Blog DevRocket
O número de mulheres empreendedoras continua a crescer no Brasil, com 46% dos empreendimentos iniciados no país sendo liderados por mulheres, de acordo com o Sebrae. O Mercado Pago, banco digital do Grupo Mercado Livre, entrevistou 4.200 mulheres na primeira semana de fevereiro deste ano para entend…
Original Research
Mercado Pago
· Original study ↗
Methodology
Mercado Pago (digital bank of Mercado Livre Group) survey of 4,200 Brazilian women entrepreneurs conducted in the first week of February 2023; measures share focusing on social media as a channel to grow their businesses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brazilian women entrepreneurs (Mercado Pago survey respondents): 54% social media marketing adoption rate. Source: Mercado Pago (2023-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brazilian-women-entrepreneurs-social-media-focus
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brazilian-women-entrepreneurs-social-media-focus" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- social media marketing adoption rate for Brazilian women entrepreneurs (Mercado Pago survey respondents)<br><small>Source: Mercado Pago (2023-02) · <a href="https://lighthousedata.io/data/brazilian-women-entrepreneurs-social-media-focus" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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