B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- social media marketing adoption rate for UK marketers (2020)
83% of marketers in the UK used social media marketing in 2020 according to a study by the Data & Marketing Association (DMA).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data & Marketing Association (DMA)
Primary
Tier C
https://www.123internet.agency/ai-and-social-media-disrupting-the-status-quo/ ↗
Source Article
AI and Social Media: Disrupting the Status Quo | Digital Marketing Growth Agency | Milton Keynes
Original Research
Data & Marketing Association (DMA)
· Original study ↗
Methodology
Study by the Data & Marketing Association (DMA), cited by agency article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK marketers: 83% social media marketing adoption rate. Source: Data & Marketing Association (DMA) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-marketers-social-media-usage-2020
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<blockquote cite="https://lighthousedata.io/data/uk-marketers-social-media-usage-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- social media marketing adoption rate for UK marketers<br><small>Source: Data & Marketing Association (DMA) (2020) · <a href="https://lighthousedata.io/data/uk-marketers-social-media-usage-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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