B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91.9%
91.9% -- social media marketing adoption rate for Companies using social media marketing (2021)
In 2021, 91.9% of companies utilized social media marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91.9%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://mythosgroupinc.com/how-covid-19-reenergized-social-media-use-in-the-business-world/ ↗
Source Article
How COVID-19 Reenergized Social Media Use In The Business World
Is your business struggling to effectively utilize social media? If so, you’re not alone. The coronavirus pandemic has taught us several valuable lessons, and one of the most important lessons learned has been the need for effective communication. With supply chain shortages, longer shipping times, …
Original Research
Statista
· Original study ↗
Methodology
Share of companies utilizing social media marketing, per Statista as cited in article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2013 | 86.2% | |
| 2021 (current) | 91.9% | +6.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies using social media marketing: 91.9% social media marketing adoption rate. Source: Statista (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-marketing-adoption-2021
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<blockquote cite="https://lighthousedata.io/data/social-media-marketing-adoption-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91.9%</strong> -- social media marketing adoption rate for Companies using social media marketing<br><small>Source: Statista (2021) · <a href="https://lighthousedata.io/data/social-media-marketing-adoption-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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