B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

64%

64% -- social media marketing adoption rate for Small businesses (US) (2019)

Name: Social Media Marketing Adoption Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2019 · The Manifest

64% of surveyed small businesses use social media in their marketing strategy.

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Attribution: The Manifest View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

64%

Unit

Percentage

Data Vintage

2019

Entity

Small businesses (US)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

The Manifest Primary Tier C

https://au.oberlo.com/blog/small-business-statistics ↗

Confidence: 48/100 Vintage: 2019 Channel: Common Crawl

Source Article

10 Small Business Statistics You Need to Know in 2021 [Updated]

Original Research

The Manifest · Original study ↗

Methodology

Share of surveyed small businesses using social media in their marketing strategy; attributed to The Manifest (2019)

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Small businesses (US): 64% social media marketing adoption rate. Source: The Manifest (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-social-media-marketing-adoption-2019

HTML Embed

<blockquote cite="https://lighthousedata.io/data/small-business-social-media-marketing-adoption-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- social media marketing adoption rate for Small businesses (US)<br><small>Source: The Manifest (2019) · <a href="https://lighthousedata.io/data/small-business-social-media-marketing-adoption-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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