B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- cpm increase for Meta advertising platform (peak seasonal periods) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Varos
Primary
Tier B
https://adpace.io/blog/meta-ad-budget-overspend-protection ↗
Source Article
Meta Ad Budget Overspend: The Complete Protection Guide | AdPace
Meta Ad Budget Overspend: The Complete Protection Guide
You check your phone at 7am on a Wednesday. One campaign — daily budget set to £800 — has already spent £1,380. It's not even lunchtime. Your first instinct is that something broke. A billing glitch. A duplicated ad set. You log into Ads Manage…
Original Research
Varos
· Original study ↗
Methodology
Range 40-60%; midpoint extracted. Source: Varos benchmark data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta advertising platform (peak seasonal periods): 40% cpm increase. Source: Varos (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seasonal-cpm-spike-peak-periods
HTML Embed
<blockquote cite="https://lighthousedata.io/data/seasonal-cpm-spike-peak-periods" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- cpm increase for Meta advertising platform (peak seasonal periods)<br><small>Source: Varos (2025) · <a href="https://lighthousedata.io/data/seasonal-cpm-spike-peak-periods" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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