B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- cpm increase for political advertising (2026)
Political CPM rates can run 40% higher in the final 30 days of a campaign cycle according to Basis.
- Applies to the final 30 days of a campaign cycle
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Basis
Primary
Tier C
https://overlap.ai/blogs/what-is-a-political-clipping-campaign-and-why-it-beats-paid-ads-for-earned-… ↗
Source Article
What Is a Political Clipping Campaign (And Why It Beats Paid Ads for Earned Media)
On this page
Political campaigns spent over $13.8 billion on advertising globally in the last major election cycle. A significant chunk of that went to paid digital ads, with social media spend on Meta platforms alone projected to hit $605 million in 2024. And yet, some of the most viral, persuasive…
Original Research
Basis
· Original study ↗
Methodology
Attributed to Basis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
political advertising: 40% cpm increase. Source: Basis (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/political-cpm-40pct-higher-final-30-days
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<blockquote cite="https://lighthousedata.io/data/political-cpm-40pct-higher-final-30-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- cpm increase for political advertising<br><small>Source: Basis (2026) · <a href="https://lighthousedata.io/data/political-cpm-40pct-higher-final-30-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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