B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- cpm increase for Meta advertisers with outdated creative structures (2024-2025)
Brands clinging to outdated creative structures after Meta's Andromeda update experience a rise in CPMs of over 20%.
- Reported as 'over 20 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Infinity Nation
Primary
Tier B
https://dmexco.com/stories/dmexco-column-metas-andromeda-update-creativity-becomes-the-ultimate-perf… ↗
Source Article
Why Performance Marketers Need to Start Viewing Assets Not as Costs, but as Investments
Why Performance Marketers Need to Start Viewing Assets Not as Costs, but as Investments
A boost for creative diversity: In this DMEXCO column, Paulina Schumann and Timo Sander break down how Meta’s Andromeda update is reshaping the rules of the game and what it means for the future performance of yo…
Original Research
Infinity Nation
· Original study ↗
Methodology
Stated as 'over 20 percent'; 20 used as floor value. Source: Infinity Nation, Meta Andromeda Analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta advertisers with outdated creative structures: 20% cpm increase. Source: Infinity Nation (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-andromeda-cpm-rise-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-andromeda-cpm-rise-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- cpm increase for Meta advertisers with outdated creative structures<br><small>Source: Infinity Nation (2024-2025) · <a href="https://lighthousedata.io/data/meta-andromeda-cpm-rise-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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