B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- cpm increase for Meta cost per mille (CPM) (2026)
Meta CPM increased 20% YoY driven by the Andromeda ranking update.
- Attributed to Andromeda ranking update
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Foundry CRO
Primary
Tier A
https://foundrycro.com/blog/why-cost-per-lead-increasing-2026/ ↗
Source Article
5 Reasons Your CPL Is Increasing in 2026 + Free Diagnostic | Foundry CRO
The short version:
- Average CPL rose 7.6% year-over-year to $213.60, with Google Ads CPL surging 18.7% and Facebook CPL jumping 20.2%
- CPL equals CPC divided by conversion rate, so the fix depends on which side of the equation moved
- 87% of industries saw CPC increases in 2026, driven by AI Overv…
Original Research
Foundry CRO
· Original study ↗
Methodology
Article attributes increase to the Andromeda ranking update
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta cost per mille (CPM): 20% cpm increase. Source: Foundry CRO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-cpm-increase-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-cpm-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- cpm increase for Meta cost per mille (CPM)<br><small>Source: Foundry CRO (2026) · <a href="https://lighthousedata.io/data/meta-cpm-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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