B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- cpm increase for Gourmet Ads (2021)
Gourmet Ads recorded a 60% increase in CPM following the adoption of Xandr's Prebid Server Premium (PSP).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Xandr
Primary
Tier B
https://martechasia.net/news/gourmet-ads-chooses-xandrs-psp-as-server-side-header-bidding-solution/ ↗
Source Article
Gourmet Ads chooses Xandr’s PSP as server-side header bidding solution | MartechAsia
According to Xandr, Gourmet Ads has recorded 550% growth in overall Prebid revenue and a 60% increase in CPM following the use of Xandr’s PSP.
Xandr has announced that Gourmet Ads, and subsidiary Healthy Ads, has expanded the use of its sell-side platform Xandr Monetize to include Prebid Server Prem…
Original Research
Xandr
· Original study ↗
Methodology
Company-reported results following adoption of Xandr Prebid Server Premium
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gourmet Ads: 60% cpm increase. Source: Xandr (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gourmet-ads-cpm-increase-60
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<blockquote cite="https://lighthousedata.io/data/gourmet-ads-cpm-increase-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- cpm increase for Gourmet Ads<br><small>Source: Xandr (2021) · <a href="https://lighthousedata.io/data/gourmet-ads-cpm-increase-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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