B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- marketing budget for PR budgets (2010)
42% of respondents in a survey state that PR budgets will remain flat in 2010.
- Data point appears only as a headline/link with no underlying survey details provided in text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adweek
Primary
Tier B
http://www.adweek.com/prnewser/news/survey_42_say_pr_budgets_will_remain_flat_in_2010_143011.asp ↗
Source Article
AOL Firings Will Cost $200 Mil | WSJ's Leaky Wall | More Links For 11-12-09
DigitalAOL Firings Will Cost $200 Mil | WSJ’s Leaky Wall | More Links For 11-12-09By Rachel Kaufman|November 12, 2009ShareBy Rachel Kaufman|November 12, 2009ShareAOL’s Mass Layoffs Will Cost $200 MillionNews Corp. exec says WSJ’s leaky wall strategy makes no senseSurvey: 42% Say PR Budgets Will Rema…
Original Research
Adweek
· Original study ↗
Methodology
Percentage of respondents expecting PR budgets to remain flat in 2010.
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Cite this stat
Plain Text
PR budgets: 42% marketing budget. Source: Adweek (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-budgets-flat
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<blockquote cite="https://lighthousedata.io/data/pr-budgets-flat" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- marketing budget for PR budgets<br><small>Source: Adweek (2010) · <a href="https://lighthousedata.io/data/pr-budgets-flat" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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