B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

50%

50% -- viewability for Poland display advertising (Q2 2018)

Name: Viewability Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-22

Q2 2018 · Meetrics

Display ad viewability rate in Poland was 50% in Q2 2018.

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Attribution: Meetrics View source

Lighthouse Research Team

Last verified: 2026-06-22 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

Q2 2018

Entity

Poland display advertising

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Meetrics Primary Tier A

https://socialpress.pl/2018/08/polska-na-koncu-europejskiej-stawki-pod-wzgledem-widocznosci-reklam-o… ↗

Confidence: 54/100 Vintage: Q2 2018 Channel: Cc Extraction

Source Article

Polska na końcu europejskiej stawki pod względem widoczności reklam online | SOCIALPRESS

reklama Dokładnie połowa reklam emitowanych w zasobach polskiego internetu jest niewidoczna dla odbiorców. Średnia dla wszystkich badanych rynków w Europie była sporo wyższa od wyniku polskiego i wyniosła 61 proc. Jak wynika z raportu “Meetrics Benchmark Report Q2/2018” w drugim kwartale br. odsetek…

Original Research

Meetrics · Original study ↗

Methodology

Based on Meetrics Benchmark Report Q2/2018

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

Poland display advertising: 50% viewability. Source: Meetrics (Q2 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-display-ad-viewability-2018-q2

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<blockquote cite="https://lighthousedata.io/data/poland-display-ad-viewability-2018-q2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- viewability for Poland display advertising<br><small>Source: Meetrics (Q2 2018) · <a href="https://lighthousedata.io/data/poland-display-ad-viewability-2018-q2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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