B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- podcast episode completion rate for podcast listeners (2018)
On average, people listen to 85% of a podcast episode they start.
- regardless of episode length
- applies to podcasts they start
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wired
Primary
Tier C
https://www.dante32.com/podcast-episode-production-distribution-marketing ↗
Source Article
Podcast Episode Production, Distribution & Marketing — Podcast Creation and Marketing for Businesses and Brands | Dante32
Episode Production, Distribution & Marketing
Opting to use a podcast to enhance your brand is a huge step toward expanding the reach of your company’s message. After you’ve made the decision to launch, Dante32 will collaborate with you to ensure your podcast has high production value and is distribu…
Original Research
Wired
· Original study ↗
Methodology
Cited from Wired 2018; original methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 85% | |
| 2021 | 80% | -5.9% |
| 2021 | 93% | +16.2% |
| 2024 | 90% | -3.2% |
| 2025 | 85% | -5.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
podcast listeners: 85% podcast episode completion rate. Source: Wired (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-listening-completion-85
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-listening-completion-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- podcast episode completion rate for podcast listeners<br><small>Source: Wired (2018) · <a href="https://lighthousedata.io/data/podcast-listening-completion-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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