B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
85%
85% -- podcast episode completion rate for Podcast listeners (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Blubrry
Primary
Tier B
https://bautistadm.com/podcast-ads-pre-roll-or-mid-roll/ ↗
Source Article
Podcast Advertising - Pre-Roll or Mid-Roll Blog
Podcast Advertising: Pre-roll or Mid-roll?
By: Erica Bystrom
What is a better placement for a podcast ad? Is it best to be in one of the first ads before the podcast show begins or later on in the middle of the program? This is a question we address at our agency with our clients and their podcast c…
Original Research
Blubrry
· Original study ↗
Methodology
Cited from Blubrry podcast analytics; range of completion is 75%-100% of the show
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 85% | |
| 2021 | 80% | -5.9% |
| 2021 | 93% | +16.2% |
| 2024 | 90% | -3.2% |
| 2025 (current) | 85% | -5.6% |
Segmentation
IndustryMedia
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Podcast listeners: 85% podcast episode completion rate. Source: Blubrry (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-episode-completion-blubrry
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-episode-completion-blubrry" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- podcast episode completion rate for Podcast listeners<br><small>Source: Blubrry (2025) · <a href="https://lighthousedata.io/data/podcast-episode-completion-blubrry" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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