B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75%
75% -- podcast episode completion rate for branded podcasts (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JAR Audio
Primary
Tier B
https://agents.jarpodcasts.com/your-brand-should-be-the-show-not-just-the-sponsor ↗
Source Article
Your Brand Should Be the Show Not Just the Sponsor
Your Brand Should Be the Show Not Just the Sponsor
Roger Nairn
Most brands treat podcasting like outdoor media. Rent space in someone else's show, drop a pre-roll, hope someone remembers the promo code, move on. It's familiar. It fits inside the existing media buy. And it accomplishes almost nothing…
Original Research
JAR Audio
· Original study ↗
Methodology
Industry benchmark cited by JAR (JAR Audio) for well-built branded podcasts; not a formal study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
branded podcasts: 75% podcast episode completion rate. Source: JAR Audio (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-podcast-completion-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branded-podcast-completion-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- podcast episode completion rate for branded podcasts<br><small>Source: JAR Audio (2026) · <a href="https://lighthousedata.io/data/branded-podcast-completion-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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