B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- podcast episode completion rate for Podcast listeners (2021)
93% of podcast listeners stay tuned for all or the majority of each episode.
- Measures listening to all or the majority of each episode
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier C
https://www.ranieriandco.com/post/why-streaming-services-are-turning-to-podcasts-for-series-inspirat… ↗
Source Article
Why Streaming Services are Turning to Podcasts for Series Inspiration
- Ranieri & Co.
Why Streaming Services are Turning to Podcasts for Series Inspiration
We are living in the golden age of TV. With numerous ground-breaking TV shows available, over 80% of Australians pay for at least 1 streaming service, watching an average of 7 hours of paid TV/ movie streaming serv…
Original Research
Edison Research
· Original study ↗
Methodology
Attributed to Infinite Dial 2021 (Edison Research); measures listeners staying for 'all, or the majority' of each episode
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 85% | |
| 2021 (current) | 80% | -5.9% |
| 2021 (current) | 93% | +16.2% |
| 2024 | 90% | -3.2% |
| 2025 | 85% | -5.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Podcast listeners: 93% podcast episode completion rate. Source: Edison Research (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-episode-completion-rate-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-episode-completion-rate-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- podcast episode completion rate for Podcast listeners<br><small>Source: Edison Research (2021) · <a href="https://lighthousedata.io/data/podcast-episode-completion-rate-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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