B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- podcast episode completion rate for Podcast listeners (2021)
80% of podcast listeners complete all or most of each podcast episode.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://greencrest.com/should-you-start-a-podcast-in-2021/ ↗
Source Article
Should You Start A Podcast in 2021? | GREENCREST
Over the last year, podcasts on all topics have gained listenership quickly, and the trend of consumers streaming audio content more frequently is one that shows no signs of slowing down. In fact a recent 2020 Nielsen report projects that that the U.S. podcast audience could double by 2023. This gro…
Original Research
Nielsen
· Original study ↗
Methodology
Attributed to Nielsen
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 85% | |
| 2021 (current) | 80% | -5.9% |
| 2021 (current) | 93% | +16.2% |
| 2024 | 90% | -3.2% |
| 2025 | 85% | -5.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Podcast listeners: 80% podcast episode completion rate. Source: Nielsen (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-episode-completion-80-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-episode-completion-80-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- podcast episode completion rate for Podcast listeners<br><small>Source: Nielsen (2021) · <a href="https://lighthousedata.io/data/podcast-episode-completion-80-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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