B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- podcast episode completion rate for Podcast listeners (2024)
Podcast listeners complete around 90% of a given podcast episode.
- Source states 'around 90%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mindshare
Primary
Tier B
https://www.ranieriandco.com/post/podcast-hosts-the-next-generation-of-influencers ↗
Source Article
Podcast Hosts - the Next Generation of Influencers?
Influencer marketing has been around for over 15 years, predominantly on social media platforms such as Instagram and most recently, TikTok. Are there opportunities to work with influencers for the streaming generation and what advantage does this approach hold over social media influencers? Why are…
Original Research
Mindshare
· Original study ↗
Methodology
Share of a given episode completed by listeners; attributed to Mindshare. No study date given; crawl year used.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 85% | |
| 2021 | 80% | -5.9% |
| 2021 | 93% | +16.2% |
| 2024 (current) | 90% | -3.2% |
| 2025 | 85% | -5.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Podcast listeners: 90% podcast episode completion rate. Source: Mindshare (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-episode-completion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-episode-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- podcast episode completion rate for Podcast listeners<br><small>Source: Mindshare (2024) · <a href="https://lighthousedata.io/data/podcast-episode-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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