B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- ad awareness lift for Papa John's (Snapchat AR lens campaign) (2019)
Papa John's boosted ad awareness by 6% among its customers using a Snapchat AR lens campaign for Valentine's Day.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Snapchat
Primary
Tier B
https://www.gra.world/toys-r-us-canada-uses-snapchat-lens-for-vr-store ↗
Source Article
Toys 'R' Us Canada uses Snapchat lens for VR store - GRA
Toys ‘R’ Us Canada uses Snapchat lens for VR store
Toys ‘R’ Us Canada became the first company in the country to use the Snapchat Portal Lens in its marketing. The toy retailer’s augmented reality (AR) lens immerses users in an interactive experience starring a 3D version of mascot Geoffrey the Gira…
Original Research
Snapchat
· Original study ↗
Methodology
Valentine's Day Snapchat AR lens campaign; cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Papa John's (Snapchat AR lens campaign): 6% ad awareness lift. Source: Snapchat (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/papa-johns-snapchat-ar-awareness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/papa-johns-snapchat-ar-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- ad awareness lift for Papa John's (Snapchat AR lens campaign)<br><small>Source: Snapchat (2019) · <a href="https://lighthousedata.io/data/papa-johns-snapchat-ar-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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