B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

13.3%

13.3% -- ad awareness lift for Out-of-Home advertising (OOH) (2025)

Name: Ad Awareness Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2025 · Kantar

Out-of-Home advertising delivers a 13.3% increase in ad awareness compared to digital media, television, and connected TV.

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Attribution: Kantar View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

13.3%

Unit

Percentage

Data Vintage

2025

Entity

Out-of-Home advertising (OOH)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Kantar Primary Tier C

https://billboardbuzz.blogspot.com/2025/07/out-of-home-advertising-proves-itself.html ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Out-of-Home Advertising Proves Itself Essential in New Kantar Study

Out-of-Home Advertising Proves Itself Essential in New Kantar Study New findings reveal just how powerful out-of-home advertising has become. A groundbreaking five-year collaboration between a national out-of-home brand and Kantar has unveiled insights that position OOH as one of the most effective …

Original Research

Kantar · Original study ↗

Methodology

Findings from a five-year research collaboration between a national out-of-home brand and Kantar, based on thousands of campaign measurement studies across diverse advertising categories (retail, automotive, finance, entertainment, etc.). Lift measured relative to digital media, television, and connected TV.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Out-of-Home advertising (OOH): 13.3% ad awareness lift. Source: Kantar (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-ad-awareness-lift-vs-digital-tv

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ooh-ad-awareness-lift-vs-digital-tv" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.3%</strong> -- ad awareness lift for Out-of-Home advertising (OOH)<br><small>Source: Kantar (2025) · <a href="https://lighthousedata.io/data/ooh-ad-awareness-lift-vs-digital-tv" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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