B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- ad awareness lift for OTTO podcast ad campaign test group (RTL/Ad Alliance portfolio) (2025)
In a 2025 podcast advertising campaign for OTTO across RTL/Ad Alliance's portfolio, ad awareness in the test group was 55% higher than in the control group.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OTTO / Ad Alliance (RTL)
Primary
Tier B
https://www.podcast360.de/podcast-fuer-online-shops/ ↗
Source Article
Podcast für Online-Shops: Darum lohnt es sich wirklich
Ein Podcast für Online-Shops kann zwei unterschiedliche Aufgaben übernehmen: Als eigener Markenkanal baut er langfristig Vertrauen und wiederverwendbare Inhalte auf. Als Werbeumfeld ermöglicht er einem Shop, bestehende Hörerschaften gezielt anzusprechen und Kampagnen über Codes, Landingpages und Bef…
Original Research
OTTO / Ad Alliance (RTL)
· Original study ↗
Methodology
Ad Awareness in test group 55% above control group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OTTO podcast ad campaign test group (RTL/Ad Alliance portfolio): 55% ad awareness lift. Source: OTTO / Ad Alliance (RTL) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/otto-podcast-ad-awareness-lift-2025
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<blockquote cite="https://lighthousedata.io/data/otto-podcast-ad-awareness-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- ad awareness lift for OTTO podcast ad campaign test group (RTL/Ad Alliance portfolio)<br><small>Source: OTTO / Ad Alliance (RTL) (2025) · <a href="https://lighthousedata.io/data/otto-podcast-ad-awareness-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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