B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- ad awareness lift for Specsavers (2017)
Specsavers' 2017 campaign generated 14% more awareness than their 2016 eye health campaign.
- Compared against the 2016 eye health campaign run at the same time of year on the same level of spend
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier A
https://www.thinkbox.tv/case-studies/specsavers-quest-to-improve-eye-health ↗
Source Article
Specsavers’ quest to improve eye health
Key Points
- Specsavers wanted to raise awareness of eye health and encourage people to get their eyes tested
- They created a truly innovative TV plan to target eye test avoiders
- As a result, 40,000 more eyes were tested
The Challenge
Specsavers have been around for over 30 years and with a track…
Original Research
YouGov
· Original study ↗
Methodology
YouGov brand tracking vs 2016 campaign
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 (current) | 13% | |
| 2017 (current) | 14% | +7.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Specsavers: 14% ad awareness lift. Source: YouGov (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/specsavers-campaign-14-more-awareness-vs-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/specsavers-campaign-14-more-awareness-vs-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- ad awareness lift for Specsavers<br><small>Source: YouGov (2017) · <a href="https://lighthousedata.io/data/specsavers-campaign-14-more-awareness-vs-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.