B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- ad awareness lift for Specsavers (2017)
Specsavers' 2017 TV campaign generated 13% greater ad awareness than their #Shouldve campaign activity in 2017.
- Compared directly to their #Shouldve activity in 2017 at the same spend level
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2017
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier A
https://www.thinkbox.tv/case-studies/specsavers-quest-to-improve-eye-health ↗
Source Article
Specsavers’ quest to improve eye health
Key Points
- Specsavers wanted to raise awareness of eye health and encourage people to get their eyes tested
- They created a truly innovative TV plan to target eye test avoiders
- As a result, 40,000 more eyes were tested
The Challenge
Specsavers have been around for over 30 years and with a track…
Original Research
YouGov
· Original study ↗
Methodology
YouGov brand tracking, vs previous campaign at same spend level
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 (current) | 13% | |
| 2017 (current) | 14% | +7.7% |
Segmentation
IndustryRetail
RegionUK
Channelpaid_ads
Cite this stat
Plain Text
Specsavers: 13% ad awareness lift. Source: YouGov (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/specsavers-campaign-13-greater-ad-awareness
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<blockquote cite="https://lighthousedata.io/data/specsavers-campaign-13-greater-ad-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- ad awareness lift for Specsavers<br><small>Source: YouGov (2017) · <a href="https://lighthousedata.io/data/specsavers-campaign-13-greater-ad-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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