B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- online product research rate for Internet users (2011-01)
87% of Internet users go online to browse and research products and services.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2011-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Future Shopper
Primary
Tier B
http://www.wsisimplyroi.com/NewsRoom.asp ↗
Source Article
NEWS ROOM : WSI NEWS YOU CAN USE
Original Research
The Future Shopper
· Original study ↗
Methodology
The Future Shopper report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Internet users: 87% online product research rate. Source: The Future Shopper (2011-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-product-research-behavior
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<blockquote cite="https://lighthousedata.io/data/online-product-research-behavior" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- online product research rate for Internet users<br><small>Source: The Future Shopper (2011-01) · <a href="https://lighthousedata.io/data/online-product-research-behavior" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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