B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- online product research rate for Boomers (2008)
93% of Boomers regularly or occasionally use the internet to research products before buying them.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stores
Primary
Tier C
https://diy-marketing.blogspot.com/2008/07/demographics-and-internet-behavior.html ↗
Source Article
Demographics and Internet Behavior
If you missed Peter Francese’s analysis of 2007 Census data yesterday in AdAge, you should read it in its entirety. His focus is on the impact on brands with little specific about Internet behavior. I recently reported on a survey by AARP that shed light on the Internet behavior of older Americans, …
Original Research
Stores
· Original study ↗
Methodology
Stores study of Boomers, reported via Marketing Charts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Boomers: 93% online product research rate. Source: Stores (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-online-product-research
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<blockquote cite="https://lighthousedata.io/data/boomers-online-product-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- online product research rate for Boomers<br><small>Source: Stores (2008) · <a href="https://lighthousedata.io/data/boomers-online-product-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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