B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88.1%
88.1% -- online product research rate for US internet users (2012)
eMarketer predicted that 88.1% of US internet users would browse or research products online in 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88.1%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
http://www.top-line-results.com/blog/bid/84615/Is-Your-Inbound-Marketing-Strategy-Good-Enough ↗
Source Article
Is Your Inbound Marketing Strategy Good Enough?
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer forecast cited via HubSpot blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US internet users: 88.1% online product research rate. Source: eMarketer (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-product-research-2012
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<blockquote cite="https://lighthousedata.io/data/online-product-research-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88.1%</strong> -- online product research rate for US internet users<br><small>Source: eMarketer (2012) · <a href="https://lighthousedata.io/data/online-product-research-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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