B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
58%
58% -- online product research rate for Americans (2026)
58% of Americans say they perform online research on products and services.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
http://www.thunderheadmarketing.com/medical/online-reputation-management-practice-doctor.html ↗
Source Article
Doctor Reputation Management for Surgeons and Practices
Original Research
Pew Research Center
· Original study ↗
Methodology
Cited from Pew Research Center survey; no survey date stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans: 58% online product research rate. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-online-product-research-pew
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<blockquote cite="https://lighthousedata.io/data/americans-online-product-research-pew" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- online product research rate for Americans<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/americans-online-product-research-pew" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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