B
Evidence Grade B
Graded
under review
Safe to Cite
Current
78%
78% -- online product research rate for US online consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
B2B Marketing
Primary
Tier C
http://bigblocksolutions.com/search-engine-optimisation ↗
Source Article
Search Engine Optimisation
Original Research
B2B Marketing
· Original study ↗
Methodology
Cited from B2B Marketing by a secondary marketing agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online consumers: 78% online product research rate. Source: B2B Marketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-online-product-research-78-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-online-product-research-78-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- online product research rate for US online consumers<br><small>Source: B2B Marketing (2026) · <a href="https://lighthousedata.io/data/us-online-product-research-78-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.